Here are a few of his "nifty" ideas:

Alderiffic Alderama Alderawesomeness Alder Fool's Day Alderextraordinariness

Alderfest Cinco-De-Alder Aldermax Aldermous Aldersational

Alderinable Snowman Alderificent Aldervelous Aldercellent Alderful

Needless to say we didn't run with any of those. Instead, we decided to say:

"We've been supplying our customers with quality hardwood lumber, at fair prices, for 126 years."

And just leave it at that.