Our Alder buyer wanted to run a marketing promotion.

Here are a few of his "nifty" ideas:
  • Alderiffic
  • Alderama
  • Alderawesomeness
  • Alder Fool's Day
  • Alderextraordinariness
  • Alderfest
  • Cinco-De-Alder
  • Aldermax
  • Aldermous
  • Aldersational
  • Alderinable Snowman
  • Alderificent
  • Aldervelous
  • Aldercellent
  • Alderful

Needless to say we didn't run with any of those. Instead, we decided to say:

"We've been supplying our customers with quality hardwood lumber, at fair prices, for 126 years."

And just leave it at that.

Higgins Hardwoods has locations throughout California, Hawaii and Nevada, please call 1-800-241-1883.
© 2007 - J.E. Higgins Lumber Co.